1. Definition of Personal Information
Personal information is defined as information that can identify an individual and information about an identifiable individual, which means a person can be identified by the information either directly or in combination with other information.
2. Basis for Collecting Personal Information
We collect and process your personal information only when we have a lawful basis to do so. Lawful bases include your consent, the fulfillment of our contractual rights or obligations, complying with applicable law, and the legitimate interests of us or third parties (provided that processing your data for a legitimate interest does not outweigh your rights and freedoms).
Examples of a legitimate interest include: (a) analyzing user data to maintain and improve the Website for all users; (b) providing you with access to our Website; (c) providing you with up-to-date information about new features of our Website; and (d) engaging third-party providers to deliver certain features of the Website. You may withdraw your consent or object to a legitimate interest at any time by contacting us at the email address provided below.
3. Information We Collect
We collect personal information when you choose to access or use certain features of the Website, including: (a) making purchases; (b) consenting to receive email or text messages; or (c) commenting on blog posts.
Personal information that we may collect may include:
(a) identifying information such as your name, address(es), telephone number(s), email address(es), and IP address(es);
(b) location data and demographic data such as your gender and age;
(c) other content that you submit, or post on the Website;
(d) financial and billing information (such as credit card numbers) in connection with purchases made on the Website;
(e) any other information you provide us through a web form, through your participation in community discussions, dispute resolution, or when you otherwise correspond with us; and
(f) additional information we are required or authorized by applicable laws to collect and process in order to authenticate or identify you or to verify the information we have collected.
4. How We Use Personal Information
Your personal information is used only to provide you with an enjoyable and convenient online experience and to help us identify and provide information, products, or services to you. We use your personal information to support and enhance your use of the Website and its features, including without limitation: (a) fulfilling your order; (b) providing customer service; and (c) otherwise supporting your use of the Website.
We use non-identifying and aggregate information to better design our Website and for business and administrative purposes. We may also use or share with third parties for any purpose, aggregated data that contains no personal information.
We are not liable or responsible for the personal or other information you choose to submit in forums such as a comment board or any other publicly accessible area of the Website.
5. How We Protect Personal Information
In recognition of our legal obligation to protect your personal information, we have made arrangements to protect against unauthorized access, collection, use, disclosure, copying, modification, disposal, or destruction of personal information. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we take physical and electronic security measures to safeguard and secure the information and data stored on our system to a level appropriate to the type of data involved.
6. How Long We Retain Personal Information
Notwithstanding the above, we do not store your financial or billing information. When you submit your credit card information to us in connection with a purchase of products or services on our Website, it is transmitted through the payment processor on our [Shopify] account, which is a PCI DSS compliant Level 1 Service Provider.
7. Location of Servers
We may create, maintain, and archive information on servers that are not located on our immediate premises and may be located in Canada, the USA, or another country, where the laws may be deemed by other countries to have inadequate data protection. Please be advised that a foreign government may be able to access data relating to your use of the Website, including your personal information, for lawful access purposes. If you continue to use the Website, you consent and continue to consent to us creating, maintaining, and archiving information on servers located on a third party’s premises within Canada, the USA, or another country. We have agreements in place with our affiliates and contractors that include standard contractual clauses to protect your rights with respect to your data.
The Website is not directed to individuals under the age of 18 (“Minors”). We do not knowingly solicit personal information from Minors. If you are a Minor, please do not use the Website or submit any personal information through the Website. Parents should be aware that there are parental control tools available online that can be used to prevent Minors from submitting information online without parental permission or from accessing material that is harmful to Minors.If you have reason to believe that a Minor has provided their personal information to us, please contact us at the email address provided below, and we will delete that information.
9. Disclosure of Personal Information
(a) Law Enforcement: We cooperate with government and law enforcement officials or private parties to enforce and comply with applicable laws. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims, legal process (including subpoenas), to protect our property or rights or the property or rights of a third party, the safety of the public or any person, to prevent or stop any illegal, unethical, or legally actionable activity, or to otherwise comply with applicable laws.
(c) Service Providers: We engage certain trusted third parties to perform functions and provide services to us, including, without limitation, hosting and maintenance, customer relationship, database storage and management, background checks, identification verification, and direct marketing campaigns. This is collected in order to better understand our Website usage, and enhance the performanceof our services to maintain and operate the Website and certain features on the Website. We will share your personal information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your data.
10. Consent for Collection, Use, and Disclosure
12. Third Party Websites
13. Withdraw Consent
We only send promotional and marketing communications with your consent. If you no longer wish to receive these or other communications from us, please send us an email at the email address provided below. You can also stop receiving newsletter email communications from us by clicking on the “unsubscribe” link provided in such communications.
14. Requests to Access, Correct, or Delete
We take steps to ensure that the personal information we collect is accurate and up to date, and that you have the ability to access and make corrections to it. Upon your request, we will remove your personal information from view as soon as reasonably possible, in accordance with applicable laws. Depending on the law that applies where you live, you may have additional rights, such as the right to request that we send your information to another organization of your choice (where technically feasible).
15. Improper Collection and Misuse of Personal Information
Please report any improper collection or misuse of personal information provided on the Website to us at the email address provided below. Depending on the law where you live, you may also have the right to file a complaint with your local data protection authority.
16. Security Disclaimer
17. Notification of Changes